Thus it came as something of a shock when Nguyen recently removed the game from online stores and announced it would no longer be available. At its peak Flappy Bird made its creator up to US$50,000 (£30,000) a day through in-game advertising. Designed by Vietnamese developer Dong Nguyen and first released in May 2013, the game is simple but notoriously difficult and addictive.Īfter a slow start, the game went viral in 2014 and remained immensely popular. The latest example of catastrophic success is smartphone game Flappy Bird.
After being in business for only eight months the retailer suddenly experienced a surge in demand so great that all of its stock sold out and it couldn’t make replacements fast enough to cope.Īmerican Giant’s success was a result of the online magazine Slate publishing an article which described their hooded sweatshirt as “ the greatest hoodie ever made.” What followed was a deluge of orders worth half a million dollars, meaning American Giant had a great many potential customers who were left disappointed.Īmerican Giant and Need a Cake are both examples of a phenomenon that has been described as “ Catastrophic Success”, where a very sudden and unanticipated demand for a product plays havoc with business models. This was the case in late 2012 for San Francisco-based online fashion company American Giant. Sometimes businesses can be swamped by an unexpected recommendation from elsewhere.
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